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I made another one of those embarassingly late connections in pop culture while browsing at Kinokuniya the other day. On the philosophy shelf, not far from Focault, was a name teasingly waiting to be dug up from my assorted memories...
Marshall McLuhan...
Connections started to light up in my head (the sound effect is one of them sounds when you get awarded points in gameshows). Hadn't Prabda Yoon just name dropped just the other day? The Medium is the Message. The movie line in Annie Hall!
[An excerpt from Woody Allen's Annie Hall] (audio)
MAN: It's the influence of television. Now, now Marshall McLuhan deals with it in terms of it being a, a high-- high intensity, you understand? A hot medium--You learn something new everyday.
WOODY ALLEN: What I wouldn't give for a large sock with horse manure in it.
MAN: -- as opposed to the truth which he [sees as the] media or--
WOODY ALLEN: What can you do when you get stuck on a movie line with a guy like this behind you?
MAN: Now, Marshall McLuhan--
WOODY ALLEN: You don't know anything about Marshall McLuhan's work--
MAN: Really? Really? I happen to teach a class at Columbia called TV, Media and Culture, so I think that my insights into Mr. McLuhan, well, have a great deal of validity.
WOODY ALLEN: Oh, do you?
MAN: Yeah.
WOODY ALLEN: Oh, that's funny, because I happen to have Mr. McLuhan right here. Come over here for a second?
MAN: Oh--
WOODY ALLEN: Tell him.
MARSHALL McLUHAN: -- I heard, I heard what you were saying. You, you know nothing of my work. How you ever got to teach a course in anything is totally amazing.
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